A large‑scale exhibition about classical painting genres that anticipated selfies, advertising, short videos, video games, and other types of digital content. The project demonstrates how the three main genres of European painting — still life, portrait, and landscape — reflected significant sociocultural phenomena in world history over the past few centuries, and how today they describe the rapidly changing reality. The exhibition will be the main project of 2026 and will bring together more than 80 authors and about 100 works, including masterpieces from the collections of the Hermitage, the Tretyakov Gallery, the Russian Museum, and other institutions.

